Nike
For Every Body
Nike × snapchat
DISRUPTING FASHION SPACES WITH RADICAL AUTHENTICITY AND REPRESENTATION
Started in the Lab now we’re here! Together with our partners at Nike we imagined a world where inclusivity and authentic identity are represented in community stores across the country.
Nike × brand lab
A PLACE WHERE INSPIRATION BECOMES (AUGMENTED) REALITY
Through a collaborative process of insights mining and prototyping we invent many possible solutions for platform activation.
Nike × snapchat
USING AUGMENTED REALITY TO TELL MORE INCLUSIVE STORIES
To celebrate all athletes and their impact on the community we used augmented reality to transport Gen Z fitness enthusiasts into the retail experience.