brand Co/lab

BRAND CO/LAB

DESIGN thinking applied TO BRAND’S BIGGEST CHALLENGES

Snapchat Brand Lab, the team I developed and scaled, was Snap Inc’s first workshop series designed to co-create innovative solutions to brand partner’s biggest marketing challenges.

Rooted in design thinking principles, we partnered with Snap’s most valuable advertisers to identify a problem Snapchat was uniquely equipped to solve and together we made magic.

Much of the work you see is a cross functional initiative across internal and external stakeholders. Impactful solutions take a village to create, and our team was the catalyst and connective tissue for creative breakthroughs.