Nike

Run Brooklyn

Nike × Spectacles

SEAMLESSLY INTEGRATING OFFLINE AND ONLINE

Devices and wearables can be a burden for athletes on the go. Together with our partners at Nike we dreamed of a future where augmented reality seamlessly merged with the lives of everyday sports.

Snap Spectacles was a natural fit for the fitness category. Removing the friction of wearable tech and augmenting the world with fun is our vision for the future where technology enhances the real world.

Nike × Snapchat

EXPANDING THE JOURNEY CROSS PLATFORM

In addition to Spectacles lenses we enabled a mobile native experience on Snapchat so all athletes could reimaging their running routes.

Previous

Nike | For Every Body
Next

Verizon | Connected Sky